INNOVATION is not CREATION, as in CREATION is not INNOVATION; ...But what most people don’t know is that Kodak invented digital photography!
Really! They were the first to create the technology, and the first to apply it. But they didn’t really market it, largely because of fears they would cannibalize their film sales. In an effort to defend & extend their old business, Kodak licensed digital photography patents to camera manufacturers, abandoned R&D in the product line and maintained its focus on on its core business. Kodak kept making amateur film better, faster and cheaper – until nobody cared any more.
INNOVATION is not CREATION, as in CREATION is not INNOVATION; ...But what most people don’t know is that Kodak invented digital photography!
ReplyDeleteReally! They were the first to create the technology, and the first to apply it. But they didn’t really market it, largely because of fears they would cannibalize their film sales. In an effort to defend & extend their old business, Kodak licensed digital photography patents to camera manufacturers, abandoned R&D in the product line and maintained its focus on on its core business. Kodak kept making amateur film better, faster and cheaper – until nobody cared any more.